Radio is a means of mass communication. It is one of the cheapest media of entertainment and information. It is still a popular means of mass media. Both old and young, educated and uneducated, rich and poor listen to the radio with great interest. It is equally popular in villages and metro cities.

Radio is a powerful means of information and entertainment. We have speeches, songs, news and debate and discussion. Even a poor man can have a radio set. It is a very cheap and so everybody can afford it. It helps to create public awareness. A village farmer gets information about latest technology of farming through radio. Radio helps him to learn about the weather condition. An illiterate woman can learn through radio about her household activities. Radio is important for students. They learn new things with the help of radio. Thus, radio holds great importance for a country like India.