By:Astha Raghav                                                                                                                                                                                                                                                                                                                  After 'Tech Savvy', it is the 'SOCIAL MEDIA SAVVY' that has become synonymous with today's generation. About 2/3rd of Indian spend time online on different social networking sites like Facebook,Twitter,Youtube etc.Interaction, live chats, status updates,image as well as video sharing are few of the aspects that play a role in the popularity of social media. On the other hand, customer's responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Social Media is not only confines to ypu and me but to politicians as well. Our Prime Minister Mr. Narendra Modi even hosted a political conference on Google+ hangouts and this makes him the third politician across the globe to do this after Obama and Australia PM Julia Gillard. Social Media plays the role of a game changer with political leaders faving millions of fans on Twitter and supporters on Facebook as well as Google+.

Role of social media in business and consumer market in India cannot be undermined. Social media and recruitment also gohand in hand. it is becoming an integral part of recruiting firms. So, gone are the days when employment recruiters as well as employees used to rely on employment exchange an classified ads in the newspaper. Most of the organisations have well planned strategies for talent acquisition through social media.

Social media is also playing an important role in IPL by providing up to date and live information. teams are constant touch with their fans through social media. Thus, there is no way to ignore social media for business and entertainment purposes. Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. In today's society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information. The role of social media is primarily to connect people. It is a tool designed to connect people from all across the globe. Social media is a tool that is becoming quite popular these days because of its user-friendly features.