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EDUindex News

Taj - the strongest hotel brand

In its annual report 'Hotels 50 2021,' Indian Hotels Business (IHCL), the biggest hospitality company in South Asia, has revealed that its famous brand, Taj, has been recognized as the world's Strongest Hotels Brand by Brand Finance, the world's top brand evaluation consultants.

The most valued and powerful hotel brands are recognized in this study worldwide.

"For the Indian hospitality sector, this is a proud occasion on the world stage. Taj being named the Strongest Hotel Brand in the World is a tribute to the constant confidence that our guests have shown and that our staff has personified day-to-day warmth and honest care. We continue our commitment to raise the global premium hospitality experience and to provide all our stakeholders the enchantment of Tajness "Puneet Chhatwal, Chief Executive Officer and Managing Director of the Indian Hotels Company, stated.

Out of 100, Taj got an overall brand strength index of 89.3 with the AAA's matching consumer acquaintance, staff satisfaction, and reputation as well as its world-class customer service.

Source: businessstandard










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